We Understand the Spirits Industry
ink360 works with a variety of spirit producers from short-run, small-batch producers through macro distilleries that produce 750,000+ proof gallons annually.
Distilleries At All Levels
The spirits market includes a diverse group of companies that range in all sizes. Whether you produce 20-200 gallons (75-750 litres) per week or are a contract spirit producer hired by a brand owner, your end game is to provide a shelf-appeal that differentiates your product from the competition.
- Contract Distilleries
- Macro-Distilleries
- Commercial Distilleries
- Craft Distilleries
- Micro-Distilleries
- Nano-Distilleries
Spirits & Glass Bottles
The clear, glass bottle is the most common product packaging, and they typically range in size from 50ml to 1.75L. The application often dictates the size of the bottle. For example, the 50ml bottles may be used for airline cocktails, while the 1L is typically found “behind the bar.” The 750ml is most often found at retail outlets.
The style of the bottle you choose is part of the product’s visual identity.
Round – or “cylinder styles” – include a wide range of liquor/spirits bottles in which the cross-section of the body is… round. This is one of the most common types, with squat or tall structures, bulging necks, and decorative shoulders. Other markets, such as wine, champagne, and beer use this bottle type.
Oval – or “slightly elongated styles” – includes a more limited range of liquor/spirits bottles in which the cross-section of the body is… egg-shaped. The slightly curved surface does offer a better grip on the bottle. The many bottle styles available provide an enhanced shelf presence over the round bottle.
The oval provides a luxury esthetic look which would suggest the spirits in the bottle are a premium quality product. Similar to round bottles, oval bottles can differ with squat or tall structures, short or tall necks, decorative and rounded corners, and body tapers.
Square – or “rectangular styles” – include a wide range of liquor/spirits bottles in which the cross-section of the body is… more square. Similar to round bottles, square bottles can differ with squat or tall structures, short or tall necks, decorative and rounded corners, and body tapers.
As a visionary, diagnostic shapes and bottle types differ from traditional shapes. If this is you, custom-made bottles that use your signature design are an option. A custom bottle will dramatically enhance the shelf presence of your spirits.
Spirits & Glass Bottles
The clear, glass bottle is the most common product packaging, and they typically range in size from 50ml to 1.75L. The application often dictates the size of the bottle. For example, the 50ml bottles may be used for airline cocktails, while the 1L is typically found “behind the bar.” The 750ml is most often found at retail outlets.
The style of the bottle you choose is part of the product’s visual identity.
Round – or “cylinder styles” – include a wide range of liquor/spirits bottles in which the cross-section of the body is… round. This is one of the most common types, with squat or tall structures, bulging necks, and decorative shoulders. Other markets, such as wine, champagne, and beer use this bottle type.
Oval – or “slightly elongated styles” – includes a more limited range of liquor/spirits bottles in which the cross-section of the body is… egg-shaped. The slightly curved surface does offer a better grip on the bottle The many bottle styles available provide an enhanced shelf presence over the round bottle.
The oval provides a luxury esthetic look which would suggest the spirits in the bottle are a premium quality product. Similar to round bottles, square bottles can differ with squat or tall structures, short or tall necks, decorative and rounded corners, and body tapers.
Square – or “rectangular styles” – include a wide range of liquor/spirits bottles in which the cross-section of the body is… more square. Similar to round bottles, square bottles can differ with squat or tall structures, short or tall necks, decorative and rounded corners, and body tapers.
As a visionary, diagnostic shapes and bottle types differ from traditional shapes. If this is you, custom-made bottles that use your signature design are an option. A custom bottle will dramatically enhance the shelf presence of your spirits.
Screen Printed vs. Paper Labels
Silk screening offers numerous benefits to the spirits industry that include nearly full-bottle branding, an infinite color palette, and water/scratch-proof designs.
Benefits of Screen Printing
- Improved durability – no wrinkles, no torn corners, no curled corners, no scuffing, no scratching, chemical-resistant, and waterproof.
- High level of colorfastness – brilliant color with an infinite palette of vibrant colors.
- Won’t fade, stain, tear, or peel off (thru osmosis).
- No change out required for unique label shapes or 2-part labels.
- 360˚ design surface – with silk screening, the entire surface of the bottle is available as a canvas. This is unlike paper labels, where the shape of the bottle dictates the design and size of the label.
- Creativity – silk screening enables you to come up with creative designs that are not confined to the shape and size of your bottles. You can also use a variety of silk-screened inks to bring out saturated colors and textural qualities of your designs.
- Increased bottling line efficiency.
- Saves trees for a cleaner, healthier environment.
Advantages of UV vs. ACL (Applied Ceramic Labels)
Again, silk screening offers spirits producers many benefits compared to applied ceramic labels including brighter, stronger colors, and faster decorating and production times.
Benefits of UV/LED Screen Printing
- Brighter, much stronger, more vibrant colors
- Unlimited color options vs. limited PMS options
- Significant energy savings
- Significant reduction in carbon footprint
- Reduced production floor footprint.
- Decorating time is much faster.
- Consistent color and image integrity vs. color variation due to firing (curing) conditions.
- Different bottle types (thinner glass walls, plastic, etc.) may be used as they don’t require high heating (up to 1200˚F) and a long cooling cycle.
